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ACCEPTABLE FILE FORMATS:

TIFF is a graphic file format widely accepted for output to printed media. A TIFF file will not suffer degradation in quality that is inherent with JPEG and GIF files.  You can find the "Save as TIFF" option in the "save" dialog box of most graphic software packages

EPS (Encapsulated Postscript) An EPS file is run through a Postscript engine.  EPS's small file size is due to its object-based handling of graphics.

A Postscript printer is not necessary to generate an EPS ( or .PS) but there must be a Postscript printer driver )PPD) installed on your computer.  For assistance obtaining a suitable Postscript printer driver contact your printer, software or computer's technical support department

UNACCEPTABLE FILE FORMATS:

JPEG-
The compressed JPEG file format was developed primarily for on-screen viewing.  JPEG photographic images will only be considered for print if saved with the highest quality (lowest compression) possible.  Text that has undergone JPEG compression will quite frequently output soft and/or jagged and can be unreadable.

GIF- Much like JPEG, GIF files are generally for internet and on-screen viewing and inherently lack the high quality needed for publication.  The GIF format is primarily used for non-photographic images containing only a minimum number of colors.

BMP-  The BMP format was developed for Windows machines for on-screen viewing only.  BMP files are too low in the quality.

PICT- PICT files are Macintosh operating system based only.  These are not suitable for high quality printed media.


RESOLUTION:

We print at 133 lpi (lines per inch) line screen, therefore all digital artwork should be submitted at least 266 dpi (dots per inch) twice the line screen.  Anything less will result in low-quality output; text will appear soft, and/or jagged.  A common default resolution when initially generated at 72 dpi, this resolution is much too low.

Setting up your document to the exact size and ensuring the resolution is at least 266 dpi after it has been initially generated at 72 dpi.  The file will be too low resolution for output.  Avoid taking artwork from the internet.  Internet artwork is almost always 72 dpi and not usable for high quality printed material.



email Andrea Whitney with any questions or to submit artwork